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Mission Statement

My mission is to build risk management partnerships with businesses through a team effort that embraces service, integrity, product knowledge and client needs.

I recommend and expedite implementation of coverages to Business Owners for protection against potential losses through unforeseen circumstances like theft, liability, property damage, and for coverage in the event of an interruption of business or injured employees.  I also recommend and help implement Employee Benefit Programs that provide for expenses such as medical/dental/vision care, death, or disability.

Guiding Principles

The George Petersen Agency is a professional organization dedicated to providing individuals and businesses in California with a knowledgeable, enthusiastic and innovative staff with the focus of developing appropriate insurance solutions for various risk.

To provide a positive atmosphere for our employees that will allow them to be able to expand their knowledge to effectively deal with complex risk problems presented by our clients.

To develop a spirit of cooperation between staff, clients and carriers that fosters appreciation and respect for the highest level of service.

I am committed to our staff and clients. My success can only be obtained through the success of my clients. I am interested in establishing and preserving longstanding, mutually advantageous relationships.  


  • 2020 - Present       Commercial Insurance Broker for George Petersen Insurance - Eureka

  • 2002 - 2020           Commercial Insurance Broker for the Shaw Group/Shaw & Petersen Insurance - Eureka

  • 2018 - Present       Humboldt County Planning Commissioner

  • 2012 - Present       Member of Executive Committee for HHHC (Humboldt Housing & Homeless Coalition)

  • 2010 - 2014           City Councilman for the City of Eureka

  • 1986 - 2001           Owner - Allstate Insurance Agency Henderson Center  - Eureka

  • 1976 - 1986           Dept Manager Longs Drug Store - Santa Rosa, Ukiah, & Eureka

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